HERS PACKAGING & GIFT CARDS
(SAN SALVADOR · SAL)
(GRAPHIC DESIGN & ILLUSTRATION)
The client requested a unique limited edition design for Mother's Day. Preserving the soul of the brand through its color palette and its rose icon playing the principal role were the objectives to be fulfilled for the packaging. Upon investigation with my team, was determined that the illustration for the packaging would be vector. For the project, I developed icons that will represent a floral set that conveys the action of giving a bouquet to mothers.
HERS IS A SALVADORAN BRAND SPECIALIZING IN WOMEN'S UNDERGARMENTS. THEIR MISSION IS TO PROVIDE COMFORT WITH A VISION OF ELEGANCE FOR EVERY CENTRAL AMERICAN SOCIETY LADY.
The purpose of this design was to evoke a sentimental connection of elegance, minimalism, and softness through the pink tones and sensory stimulation by the textures that would be appreciated when touching the garments inside the packaging. A harmonic and flexible graphic line was maintained so that the icons created could be applied in future content and always express the quality of its products.